Ayoub Rhillane

From RMD Wiki. Last updated 10 November 2026.

"RMD" redirects here. For the agency's case studies, see Case-study record.

Ayoub Rhillane (signed RHILLANE Ayoub, surname first) is a Moroccan entrepreneur and digital marketer, the founder and chief executive of Rhillane Marketing Digital (RMD), a digital marketing agency headquartered in Tangier with offices announced in Dubai and California.^[4][6] He also co-founded the design studio Pixagram in 2020 and founded RankNinja.ai, an AI-assisted SEO platform, in 2024.^[1][16]

Trained in finance at HEM Business School, Rhillane worked in management control and business development before turning to digital marketing, which he discovered through dropshipping in 2016.^[3] He started RMD in February 2018, ran it alongside salaried jobs for four years, and made it his full-time company in February 2022.^[1][2] He describes his approach as combining "the art of marketing with the science of finance".^[4] RMD's published case studies document SEO, advertising, social media and web work for clients in Morocco, France, Belgium and the United Arab Emirates.^[21]

Early life and education

Rhillane studied at HEM Business School in Morocco, earning a Master in Finance (Business Administration and Management) between 2013 and 2018. His courses included management control, internal control and risk analysis, financial audit, company valuation, tax, marketing and logistics.^[1] A 2024 profile in Hespress also states he holds a degree from IAE Lyon in France;^[3] this does not appear on his LinkedIn profile. With some humour, his LinkedIn education section also lists "Youtube N Stuffs (University is quite overrated)" as the place he learned digital marketing.^[1]

During his studies he completed short placements at large employers around Tangier and Jorf Lasfar: accounting at OCP (2014), purchasing at Lear Corporation (2015), where he built a VBA-Excel tool for order tracking, human resources at Valeo (2016) and management control at Tanger Med (2017), where he set up analytical accounting for the CIRES Telecom subsidiary.^[1]

Career

Corporate roles (2014–2021)

After graduating, Rhillane worked in operations and finance in Casablanca and Tangier: an inventory-cycle audit at Groupe Dislog (2018), operational management controller at Danodis Logistic and business developer at Sotico Group Maroc (2018–2019), then commercial management controller and fast-fashion business developer at LAPS Services (2019–2020) and Marwa (2020–2021).^[1] At LAPS Services he reports growing revenue by about 36%, cutting purchasing costs by 20% and co-managing the launch of the company's own manufacturing workshop.^[1]

In 2016 he discovered digital marketing through dropshipping.^[3] In a 2026 article he recalled leaving a stable job with "four months of savings and one client half-confirmed on a handshake".^[14]

Rhillane Marketing Digital

Rhillane started RMD in February 2018 as a side business.^[1] On LinkedIn in February 2022 he announced its official creation on his 27th birthday: "Après 4 ans en tant que Freelancer en marketing digital, en parallèle avec mes CDI en Finance et Business Development, j'ai finalement décidé d'aller full-time dans ma vraie passion : Le Marketing Digital des TPME."^[2] A US business listing in Torrance, California, dates from August 2021.^[11]

The agency offers SEO, Google and Meta advertising, social media management, website and e-commerce development, branding, email marketing, and photo and video production.^[4] Its headquarters are at Akram Offices on Avenue Arabie Saoudite in Tangier. A Dubai office was announced in November 2025.^[6][7] Clients pay a fixed monthly fee, or a monthly fee plus a commission on revenue growth.^[5] In 2026 Google listed RMD as a Premier Partner.^[10]

RMD's website runs on WordPress and holds 196 blog posts and 154 pages, 102 of them city or sector SEO pages such as "agence SEO dentiste" or "création site web Fès", with English versions for international, US and UAE visitors.^[4] On 9 November 2026 RMD dropped its ranking guarantee and its "we keep working for free" offer, replacing them with goals written into each contract and reported monthly.

Pixagram and RankNinja.ai

Pixagram is a design and branding studio Rhillane co-founded in February 2020.^[1] RMD names it as its creative partner on the IRIS.ma brand identity.^[21] On LinkedIn he credits Pixagram with more than 300 client businesses, 550 projects, 200 websites and 400 brand identities.^[1] Its website showed a maintenance page in November 2026.^[17]

RankNinja.ai, launched in 2024, is an "AI-powered SEO, human supervised" platform that automates RMD's SEO process: audits, keyword research, content, technical SEO and internal linking. It supports English, French, Arabic and Dutch, works with WordPress, and lists plans from $497 to $1,497 per month.^[16] Rhillane calls it "our proprietary AI-SEO engine, now in closed beta".^[1]

Views and approach

Rhillane's homepage statement as CEO sets out his central idea:

Ma vision pour RHILLANE Marketing Digital, en tant que PDG, est d'harmoniser l'art du marketing avec la science de la finance.

Ayoub Rhillane, rhillane.com^[4]

Themes he returns to in posts, articles and interviews include:

• Sales over traffic. Target searches with buying intent even when volume is low: "At RHILLANE, we focus on commercial intent keywords that actually fill your sales pipeline."^[23]
• ROAS is not ROI. A strong advertising return can still lose money once margin and costs are counted.^[23]
• Report revenue, not lead volume. "Enquiries → qualified leads → customers → revenue" (October 2026).^[23]
• Non-English markets. SEO in French and Arabic is easier to win than in English, a choice he credits for growing an agency spanning Tangier, Dubai and California.^[12][23]
• SEO beyond keywords. In the age of AI search, SEO is content strategy, technical SEO and user experience; he mocks consultants selling "revolutionary GEO strategies".^[23]
• Transparency. Clients should own their ad and analytics accounts, and an agency should explain what was done, what changed and what comes next.^[23]
• Team. RMD pays its interns from their first day; in 2026 he wrote about handing sales calls to his team.^[15][23]

A November 2025 press release quoted him: "Nous ne vendons pas des services, nous construisons des machines de croissance."^[6]

Case-study record

RMD has published 21 French-language case studies. They are written in the agency's voice and do not name Rhillane personally. Results are taken from dated screenshots unless marked as reported by RMD or the client.^[21] Click a column heading to sort.

Three client quotes appear verbatim: Saad Ibnass, manager of Giga Steel, in a signed letter of 11 November 2024 ("à notre entière satisfaction"); the director of ISIC Maroc ("BRAVO et MERCI à toute l'équipe !!"); and Donato of IH Invest ("votre service au top comme d'habitude").^[21]

Working method

The case studies show a consistent way of working:^[21]

1. Start from the offer and the buyer's decision, not from a list of channels.
2. Read searches as needs. Target precise product, city and price queries, with one page per need. Low volume is not low value.
3. Connect the channels. Ads create the first contact, the brand reassures, content helps people choose, email keeps the contact and retargeting brings them back.
4. Create once, reuse everywhere. One concept becomes the newsletter, ad, story and banner; creator videos become paid ads.
5. Measure useful actions: calls, directions, conversions and ROAS per campaign role.
6. Prove results with dated screenshots, keeping organic, Maps, paid and AI answers apart and masking confidential figures.
7. Change course when something fails. The ISIC case admits the first approach lost followers before the creator strategy worked.
8. Grow the scope from a first win, as with the dentist (Maps to full SEO), Vapeol (SEO to redesign to PR) and Mariner (emergency ads to full 360).

The agency sums up the client relationship as "Vous validez le contenu. Nous pilotons le reste." (You approve the content. We run the rest.)^[21]

Writing and public profile

LinkedIn

Rhillane's LinkedIn profile had 15,034 followers on 10 November 2026. His headline reads "Turning SEO, acquisition & e-commerce into business growth. +$240M+ generated for our clients."^[1] His earlier posts are short and contrarian. Since October 2026 his posts have been calmer and more practical: a checklist or short screen-recorded video, plain English, careful about what can be promised ("a starting point for an audit, not a guarantee"), ending with a question to the reader.^[23]

Media appearances

Rhillane was a guest on The Edward Show (episode 784, August 2025), discussing SEO in French and Arabic, hreflang and link building,^[12] and on the AI Visibility Podcast, discussing international SEO, Dubai real estate and agency automation.^[13] He writes guest articles for business sites in the Featured.com network, including Marketer Magazine, Small Business Leader and Pursue The Passion.^[14][15][22]

Press coverage of RMD includes a 2024 profile in Hespress,^[3] a partner article in La Tribune (2025),^[5] reports of the Dubai office opening in Maroc Hebdo and Aujourd'hui le Maroc (2025) based on a press release,^[6][7] a sponsored video interview on CNews (2026)^[8] and paid wire releases on ABNewswire (2026).^[9] No independently reported interview was found.

Reception and ratings

Sources: Sortlist,^[19] Clutch,^[18] Trustpilot,^[20] BBB,^[11] checked 10 November 2026.

Timeline

References

1. ^"RHILLANE Ayoub". LinkedIn. Profile, experience, education, languages. Retrieved 10 November 2026. linkedin.com/in/rhillaneayoub
2. ^Rhillane, Ayoub. Post announcing the official creation of RMD. LinkedIn, February 2022.
3. ^"Le parcours inspirant d'Ayoub Rhillane". Hespress FR, 14 March 2024.
4. ^rhillane.com, homepage and sitemap. Retrieved 10 November 2026.
5. ^"Rhillane Marketing Digital : l'excellence du marketing 360°". La Tribune (partner article), 7 April 2025.
6. ^"Rhillane Marketing Digital franchit une nouvelle étape". Maroc Hebdo, 4 November 2025.
7. ^"Rhillane Marketing Digital ouvre un bureau à Dubaï". Aujourd'hui le Maroc, 5 November 2025.
8. ^"Rhillane Marketing". CNews, Ils font l'actu (sponsored), 5 February 2026.
9. ^Press release. ABNewswire, 7 September 2026.
10. ^"Rhillane Marketing Digital". Google Partners. Retrieved 10 November 2026.
11. ^"Rhillane Marketing Digital". Better Business Bureau. Retrieved 10 November 2026.
12. ^"Why SEO in Other Languages Is So Much Easier". The Edward Show, episode 784, 27 August 2025.
13. ^"International SEO, Dubai Real Estate, and AI Agency Automation". AI Visibility Podcast.
14. ^"The Career Advice I Ignored to Start My Own Agency". Pursue The Passion, 1 October 2026.
15. ^"The Week I Stopped Being the Agency's Best Salesperson". Small Business Leader, 25 September 2026.
16. ^"About". RankNinja.ai. Retrieved 10 November 2026.
17. ^"Pixagram". The Org; pixagram.net. Retrieved 10 November 2026.
18. ^"Rhillane Marketing Digital". Clutch.
19. ^"Rhillane Marketing Digital". Sortlist.
20. ^"rhillane.com". Trustpilot.
21. ^RMD. Études de cas (21 case studies). Internal kit "RMD-Case-Studies-FR", read 10 November 2026.
22. ^"RHILLANE Ayoub". Connectively / Featured.com profile.
23. ^Rhillane, Ayoub. Posts on LinkedIn, 2023–2026. Retrieved 10 November 2026.
24. ^"Contact". rhillane.com. Retrieved 10 November 2026.

External links

• Official website
• Ayoub Rhillane on LinkedIn
• RMD on LinkedIn
• Ayoub Rhillane on Instagram · RMD on Instagram
• YouTube channel

This page is an internal reference for the RMD content team, last updated 10 November 2026. It is not for publication as is.